Meta Ads Specialist (Freelancer)
Job Description: Meta Ads Specialist (Freelancer)
Position: Meta Ads Specialist (Freelancer)
Location: Bristol
Employment Type: Freelance
About the Role
We are seeking a skilled and results-driven Meta Ads Specialist to manage and optimise advertising campaigns across Meta platforms, including Facebook, Instagram, and Messenger. As a freelancer, you will work closely with clients or internal teams to develop innovative ad strategies, create compelling content, and deliver measurable results. This role is ideal for someone who thrives in a fast-paced environment and is passionate about leveraging data-driven insights to drive business growth.
Key Responsibilities
- Campaign Strategy & Management:
- Develop, execute, and optimise Meta ad campaigns tailored to client objectives.
- Conduct audience research and segmentation to target high-value prospects.
- Set up campaigns with clear goals, including traffic, engagement, lead generation, or sales.
- Creative Development:
- Design engaging ad creatives using tools like Canva or Adobe Creative Cloud.
- Write persuasive ad copy that resonates with target audiences.
- Performance Monitoring & Optimization:
- Track campaign performance using Meta Business Suite and analytics tools.
- Conduct A/B testing to refine targeting, creatives, and bidding strategies.
- Adjust campaigns in real-time to maximise ROI and meet KPIs.
- Reporting & Insights:
- Generate detailed performance reports with actionable insights.
- Use data to recommend strategies for continuous improvement.
- Staying Updated:
- Stay informed about updates to Meta’s advertising tools and policies.
- Experiment with new features like Advantage+ shopping campaigns or Conversions API.
Qualifications
- Proven experience managing paid advertising campaigns on Meta platforms.
- Strong understanding of audience targeting, custom/lookalike audiences, and sales funnels.
- Proficiency in tools like Meta Business Suite, Google Analytics, and Facebook Audience Insights.
- Creative skills for designing visuals and writing ad copy.
- An analytical mindset with the ability to interpret data and make data-driven decisions.
- Familiarity with compliance guidelines for Meta ads.
Preferred Skills
- Certification as a Meta Certified Media Buying Professional or similar credentials.
- Experience with conversion rate optimisation (CRO) techniques for landing pages.
- Knowledge of competitor analysis and advanced ad placement strategies.
What We Offer
- Flexible working hours as a freelancer.
- Competitive project-based compensation with potential for long-term collaboration.
- Opportunity to work with diverse clients across industries.
- Access to cutting-edge tools and resources for campaign optimisation.
How to Apply
If you are passionate about creating impactful advertising campaigns that deliver results, we’d love to hear from you!
Please send your CV and cover letter detailing why this role excites you to info@lakota.co.uk